YOUR GROWTH IS OUR MISSION

Success Stories

FEATURED SUCCESS STORY

Direct mail proves profitable for lawn care subscription service

A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.

Success Stories

You can filter by category or tag below to refine your search.

Filters

All Budget Optimization Consumer/Retail Data Modeling Digital Marketing Direct Mail Testing Financial Services Home Services Insurance Services Integrated Marketing Investments & Wealth Other Subscription Services

Direct Mail Testing, Financial Services

Direct mail launch boosts sales as digital drops

One of the country’s largest debt-settlement companies had maxed out all digital growth opportunities and wanted to test direct mail as a way of finding more scale.

Direct Mail Testing, Insurance Services

Channel launch brings significant growth for insurer

A budding auto insurance provider had yet to utilize one of the industry’s strongest acquisition tools: direct mail. Franklin Madison Direct launched the insurer into the direct mail channel by testing three models and one creative

Direct Mail Testing, Subscription Services

Channel launch integrates digital and TV branding

This fast-growing meal-kit delivery service had optimized its digital, TV and radio advertising, and wanted to test direct mail as a scaling opportunity. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts, seven data models, 10 vertical files and five offers over a three-month test phase.

Direct Mail Testing, Home Services, Integrated Marketing

Surround delivers exceptional lift in sales rate

Looking to grow, this home protection provider was eager to establish a significant DTC presence in the direct mail channel, and beyond. Franklin Madison Direct’s proven, data-driven approach to mail and digital marketing was exactly what they were looking for in their new direct response partner.

Consumer/Retail, Direct Mail Testing

Customer acquisitions climb with channel launch

Digital and social advertising were valuable acquisition channels for this direct-to-consumer skincare provider, but they wanted to expand their direct marketing strategy for increased growth and scale. Franklin Madison Direct’s proven experience in the DTC market gave the client confidence to test direct mail as an acquisition tool.

Direct Mail Testing, Insurance Services

Disciplined creative strategy solidifies direct mail scalability

This travel insurer’s direct mail packages required fresh and engaging creative to keep direct mail positioned as the organization’s primary lead generation channel. Franklin Madison Direct developed and implemented a disciplined approach to creative testing in which new concepts are tested and backtested on a consistent schedule.

Direct Mail Testing, Insurance Services

Direct mail campaign heightens brand awareness and lead generation

Looking for scale in a highly competitive market, this national insurer was in search of a new channel to gain brand recognition and drive sales leads. Although active in other direct marketing and brand awareness strategies, the insurer had yet to invest in a direct mail campaign.

Direct Mail Testing, Home Services

Leading brand chooses FM Direct after competitive direct mail test

Looking to challenge its existing mail performance, a leading home services brand asked Franklin Madison Direct to participate in a head-to-head direct mail test against their current agency. The winning agency would either keep, or takeover, the brand’s significant direct mail program.

Direct Mail Testing, Integrated Marketing, Subscription Services

Direct mail for meal delivery diversifies marketing mix and drives sales

Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and find scale offline. Franklin Madison Direct launched the brand into the mail channel with FactorTest™, efficiently testing multiple data models, offers, and creative concepts to identify the best performing strategy.

Person paying with a credit card at a store.

Consumer/Retail, Direct Mail Testing

Mail channel earns thousands of sales and millions in revenue

After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth. The brand launched into mailboxes with FactorTest, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers.

Consumer/Retail, Direct Mail Testing

Polished approach to data and creative testing revives channel scale and performance

An online retailer was struggling to find scale with their existing direct mail program and challenged SeQuel to renew channel performance with a new data and creative strategy. Franklin Madison Direct hit the ground running by testing over 610K records using our proprietary FactorTest™ method.

Direct Mail Testing, Other

Direct mail campaign test yields low CPA for hearing aid manufacturer

To expand its audience and improve cost per acquisition, a hearing aid manufacturer sought the expertise of a direct response agency partner to explore growth opportunities beyond digital channels. By implementing the FactorTest methodology for the brand’s initial mailing, Franklin Madison Direct identified the optimal combination of data and creative.