Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED SUCCESS STORY
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Success Stories
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Channel launch brings significant growth for insurer
A budding auto insurance provider had yet to utilize one of the industry’s strongest acquisition tools: direct mail. Franklin Madison Direct launched the insurer into the direct mail channel by testing three models and one creative
Channel launch integrates digital and TV branding
This fast-growing meal-kit delivery service had optimized its digital, TV and radio advertising, and wanted to test direct mail as a scaling opportunity. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts, seven data models, 10 vertical files and five offers over a three-month test phase.
Surround delivers exceptional lift in sales rate
Looking to grow, this home protection provider was eager to establish a significant DTC presence in the direct mail channel, and beyond. Franklin Madison Direct’s proven, data-driven approach to mail and digital marketing was exactly what they were looking for in their new direct response partner.
Customer acquisitions climb with channel launch
Digital and social advertising were valuable acquisition channels for this direct-to-consumer skincare provider, but they wanted to expand their direct marketing strategy for increased growth and scale. Franklin Madison Direct’s proven experience in the DTC market gave the client confidence to test direct mail as an acquisition tool.
Disciplined creative strategy solidifies direct mail scalability
This travel insurer’s direct mail packages required fresh and engaging creative to keep direct mail positioned as the organization’s primary lead generation channel. Franklin Madison Direct developed and implemented a disciplined approach to creative testing in which new concepts are tested and backtested on a consistent schedule.
Direct mail campaign heightens brand awareness and lead generation
Looking for scale in a highly competitive market, this national insurer was in search of a new channel to gain brand recognition and drive sales leads. Although active in other direct marketing and brand awareness strategies, the insurer had yet to invest in a direct mail campaign.
Leading brand chooses FM Direct after competitive direct mail test
Looking to challenge its existing mail performance, a leading home services brand asked Franklin Madison Direct to participate in a head-to-head direct mail test against their current agency. The winning agency would either keep, or takeover, the brand’s significant direct mail program.
Direct mail for meal delivery diversifies marketing mix and drives sales
Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and find scale offline. Franklin Madison Direct launched the brand into the mail channel with FactorTest™, efficiently testing multiple data models, offers, and creative concepts to identify the best performing strategy.
Mail channel earns thousands of sales and millions in revenue
After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth. The brand launched into mailboxes with FactorTest, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers.
Polished approach to data and creative testing revives channel scale and performance
An online retailer was struggling to find scale with their existing direct mail program and challenged SeQuel to renew channel performance with a new data and creative strategy. Franklin Madison Direct hit the ground running by testing over 610K records using our proprietary FactorTest™ method.
Direct mail campaign test yields low CPA for hearing aid manufacturer
To expand its audience and improve cost per acquisition, a hearing aid manufacturer sought the expertise of a direct response agency partner to explore growth opportunities beyond digital channels. By implementing the FactorTest methodology for the brand’s initial mailing, Franklin Madison Direct identified the optimal combination of data and creative.
Innovative data modeling technique delivers unprecedented CPI
After executing direct mail in-house for a few years, a real estate company was ready for a strategic partner to scale its direct mail marketing program at a desirable cost per inquiry (CPI) metric. Franklin Madison Direct recommended the FactorTest methodology to pinpoint the optimal combination of data, offer, and creative.