Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED SUCCESS STORY
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Success Stories
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Top fitness brand discovers the power of a dynamic direct mail partner
A prominent connected fitness brand sought to scale its new audience reach and increase conversions while effectively measuring the incremental cost of acquisition (CAC). Previously managing their own mailings in-house, they needed a reliable direct mail partner to take their program to the next level.
Read MoreTop fitness brand discovers the power of a dynamic direct mail partner
Surround spurs record-breaking conversions
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Read MoreSurround spurs record-breaking conversions
Campaign takeover propels clothing brand to new heights
A fast-growing womenswear brand was in search of improved mail campaign management and execution, while retaining high performance. Franklin Madison Direct relaunched the brand into mailboxes with a systematic testing approach that included a fresh creative strategy.
Read MoreCampaign takeover propels clothing brand to new heights
Campaign takeover yields thousands of new appointments for vet clinic
Looking to push beyond automated direct mail platforms and drive appointments at a low cost, a veterinary clinic was eager to find a strategic partner to target prospects near their new branch locations. Franklin Madison Direct’s turnkey, full-service model proved to be exactly what the brand was looking for.
Read MoreCampaign takeover yields thousands of new appointments for vet clinic
Head-to-head test leads to program win-back
A home services brand chose an alternate vendor, but later renewed its partnership with FM Direct after experiencing performance inefficiencies. FM Direct was tasked with sourcing nearly one million records for a head-to-head test campaign against the existing vendor, which included Surround’s digital campaign on all records.
Read MoreHead-to-head test leads to program win-backSurround amplifies success for top-tier brands
Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions. Surround™ was presented to each brand as a tactic to deliver relevant and timely digital interactions to their mail recipients during the mail drop phase.
Read MoreSurround amplifies success for top-tier brands
Personal finance brand achieves record-breaking enrollment rates
After executing direct mail in-house for a few years, a brand specializing in home equity loans sought a full-service partner to elevate campaign performance and facilitate growth. Franklin Madison Direct relaunched the brand into mailboxes with a strategic testing approach to identify incremental new prospects and a control format. This involved analyzing performance based on credit variables such as unsecured debt amount, FICO, and debt ratio.
Read MorePersonal finance brand achieves record-breaking enrollment rates
Mental health brand boosts patient acquisition through direct mail
Looking to scale patient acquisition while keeping its CPA within target levels, a mental health brand sought a HIPAA-compliant direct response partner to unlock new opportunities for growth. Franklin Madison Direct introduced the client to direct mail with an initial test of 100k pieces, which quickly expanded to monthly campaigns of 400k pieces.
Read MoreMental health brand boosts patient acquisition through direct mail
Telecom provider discovers the value of a direct mail partner
A regional telecommunications provider, previously managing direct mail campaigns in-house, sought to accelerate customer acquisition across both new and existing service areas. Franklin Madison Direct set up a creative A/B test using a redesigned envelope format, personalized to provide the best pricing options within each of the client’s seven geo-markets and internet speed service areas.
Read MoreTelecom provider discovers the value of a direct mail partnerStrategic direct mail marketing triples ROI for online retailer
A women’s apparel company approached Franklin Madison Direct to target existing customers, drive a high volume of orders, and prove the incrementality of direct mail against a holdout audience. FM Direct utilized customer segmentation to identify the most valuable targets to receive an effective, cost-efficient mailer during the peak buying season of Black Friday and Cyber Monday.
Read MoreStrategic direct mail marketing triples ROI for online retailer
Cookware brand sees 5x ROAS through data and creative testing
Ready to push the limits of its existing direct mail performance without sacrificing return on ad spend (ROAS), a leading cookware brand challenged Franklin Madison Direct to elevate their program. FM Direct hit the ground running with 400k mail pieces across five curated lists, three creative formats, and two distinct offers.
Read MoreCookware brand sees 5x ROAS through data and creative testing