Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
HOME SERVICES
Direct Mail Drives Six-Figure Sales
A home security company launched a targeted direct marketing program with Franklin Madison Direct to drive six-figure annual sales. Over just three months, multiple test models and creative concepts led to 189 indexed test cells, fueling customer growth and increasing direct mail volume by 173%. Within a year, direct mail accounted for 25% of annual sales.
Growth Isn’t One-Size-Fits-All
From tested channels to tailored messaging, results don’t lie — and they rarely look the same from one industry to the next. That’s why we’ve curated our success stories to showcase what’s worked in different spaces. Whether you’re in finance, insurance, retail, or beyond, you’ll find proven strategies that can work for your industry — and help you reach your goals.
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Acquisition campaign grows donor network
A national not-for-profit was in search of a direct mail partner who would be mutually invested in achieving the organization’s goals. FM Direct’s strong value culture and proven direct response strategies made for a perfect match.
Read MoreAcquisition campaign grows donor network
Home warranty provider uses direct mail to meet aggressive growth goals
A leading home warranty provider was investing heavily in digital advertising channels but needed to quickly increase its acquisition numbers in order to meet aggressive growth goals. New to direct mail, the client’s marketing department had limited knowledge of the channel but agreed to run a small “gut check” mailing to measure its viability as an acquisition tool.
Read MoreHome warranty provider uses direct mail to meet aggressive growth goals
New York-based company generates 22,000 new customers in first year of direct mail campaign
After maxing out all digital growth opportunities, a New York-based company in the debt settlement industry wanted to test direct mail to find more scale. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts and a dozen list sources over a three-month test window.
Read MoreNew York-based company generates 22,000 new customers in first year of direct mail campaign
Unexpected creative format boosts direct mail performance
After experiencing a decline in annual premium, this specialty insurer was looking for a partner to explore a new approach to direct mail creative. As a highly regarded brand in the industry, Franklin Madison Direct understood the importance of preserving this brand’s integrity within the direct mail channel.
Read MoreUnexpected creative format boosts direct mail performance
A top-ranked meal delivery company leverages Surround for continual growth
A top-ranked meal delivery company suffered a significant dip in digital leads costing them precious sales. The brand had already tried shared mail and was seeking a fresh approach to their direct marketing strategy. First, Franklin Madison Direct launched the client into the solo direct mail arena, undergoing several creative, offer and list tests within a two-month period.
Read MoreA top-ranked meal delivery company leverages Surround for continual growth
Scalable channel enrolls 6K new customers in a single drop
A fast-growing subscription wellness app was in search of an alternative marketing channel to run alongside their existing digital and media strategy. Although the brand was not new to the direct mail channel, they were in search of a proven partner that could help them establish a scalable program.
Read MoreScalable channel enrolls 6K new customers in a single drop
Hyper-focused targeting triples digital conversion rates for regional bank
The digital marketing efforts of a regional bank were not adequately geo-focused across paid search and display, causing the bank to lose potential customers to large, national mortgage aggregators.
Read MoreHyper-focused targeting triples digital conversion rates for regional bankSales rate lifts with refined prospect targeting
A large medical alert provider’s direct mail strategy was standing still. The program’s low conversion rates and high CPA made them eager to challenge the status quo with a new direct marketing partner. Franklin Madison Direct’s first campaign introduced the client to FactorTest™, a smarter testing methodology for direct mail.
Read MoreSales rate lifts with refined prospect targeting
Direct mail launch boosts sales as digital drops
One of the country’s largest debt-settlement companies had maxed out all digital growth opportunities and wanted to test direct mail as a way of finding more scale.
Read MoreDirect mail launch boosts sales as digital dropsChannel launch brings significant growth for insurer
A budding auto insurance provider had yet to utilize one of the industry’s strongest acquisition tools: direct mail. Franklin Madison Direct launched the insurer into the direct mail channel by testing three models and one creative
Read MoreChannel launch brings significant growth for insurerChannel launch integrates digital and TV branding
This fast-growing meal-kit delivery service had optimized its digital, TV and radio advertising, and wanted to test direct mail as a scaling opportunity. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts, seven data models, 10 vertical files and five offers over a three-month test phase.
Read MoreChannel launch integrates digital and TV branding
Surround delivers exceptional lift in sales rate
Looking to grow, this home protection provider was eager to establish a significant DTC presence in the direct mail channel, and beyond. Franklin Madison Direct’s proven, data-driven approach to mail and digital marketing was exactly what they were looking for in their new direct response partner.
Read MoreSurround delivers exceptional lift in sales rate