Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
HOME SERVICES
Direct Mail Drives Six-Figure Sales
A home security company launched a targeted direct marketing program with Franklin Madison Direct to drive six-figure annual sales. Over just three months, multiple test models and creative concepts led to 189 indexed test cells, fueling customer growth and increasing direct mail volume by 173%. Within a year, direct mail accounted for 25% of annual sales.
Growth Isn’t One-Size-Fits-All
From tested channels to tailored messaging, results don’t lie — and they rarely look the same from one industry to the next. That’s why we’ve curated our success stories to showcase what’s worked in different spaces. Whether you’re in finance, insurance, retail, or beyond, you’ll find proven strategies that can work for your industry — and help you reach your goals.
You can filter by category or tag below to refine your search.
Direct mail for meal delivery diversifies marketing mix and drives sales
Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and find scale offline. Franklin Madison Direct launched the brand into the mail channel with FactorTest™, efficiently testing multiple data models, offers, and creative concepts to identify the best performing strategy.
Read MoreDirect mail for meal delivery diversifies marketing mix and drives sales
Mail channel earns thousands of sales and millions in revenue
After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth. The brand launched into mailboxes with FactorTest, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers.
Read MoreMail channel earns thousands of sales and millions in revenue
Targeted digital campaign converts hundreds of prospects
A meal delivery brand was looking to maximize the performance of its largest direct mail campaign of the season. Rather than run two mail-only campaigns, the brand utilized Surround to execute a coordinated direct mail and digital marketing strategy.
Read MoreTargeted digital campaign converts hundreds of prospects
Data and format testing drives growth for legacy mailer
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Read MoreData and format testing drives growth for legacy mailer
Surround strategy proves the value of integration
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Read MoreSurround strategy proves the value of integration
omnIDirect achieves CPL and new customer acquisition goal
A reputable home warranty brand was eager to determine if other marketing channels could acquire customers at a comparable scale and cost-per-lead (CPL) as direct mail. Since the client had a strong history of using prospect data models, Franklin Madison Direct recommended a digital strategy that makes use of offline data.
Read MoreomnIDirect achieves CPL and new customer acquisition goal
Mobile bank service attracts hundreds of new users with omnIDirect
When budget constraints put direct mail on pause, a mobile bank service was in search of an affordable approach to targeting high-quality prospects. Franklin Madison Direct suggested a digital campaign test to engage an offline audience in a programmatic, open-web environment. Using the omnIDirect targeting approach, display and web-video assets were served to 625,000 offline lookalike model records.
Read MoreMobile bank service attracts hundreds of new users with omnIDirectTargeted direct mail campaign drives retail store sales and traffic
Having previously managed its mailings in-house, a food and beverage retailer sought a direct mail agency to increase traffic and sales at their seasonal pop-up locations. Franklin Madison Direct launched a direct mail campaign to support hundreds of locations. The campaign was tailored to the specific sales goals of each pop-up and strategically timed to coincide with every store opening.
Read MoreTargeted direct mail campaign drives retail store sales and traffic
Polished approach to data and creative testing revives channel scale and performance
An online retailer was struggling to find scale with their existing direct mail program and challenged SeQuel to renew channel performance with a new data and creative strategy. Franklin Madison Direct hit the ground running by testing over 610K records using our proprietary FactorTest™ method.
Read MorePolished approach to data and creative testing revives channel scale and performance
Top fitness brand discovers the power of a dynamic direct mail partner
A prominent connected fitness brand sought to scale its new audience reach and increase conversions while effectively measuring the incremental cost of acquisition (CAC). Previously managing their own mailings in-house, they needed a reliable direct mail partner to take their program to the next level.
Read MoreTop fitness brand discovers the power of a dynamic direct mail partner
Surround spurs record-breaking conversions
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Read MoreSurround spurs record-breaking conversionsCampaign takeover propels clothing brand to new heights
A fast-growing womenswear brand was in search of improved mail campaign management and execution, while retaining high performance. Franklin Madison Direct relaunched the brand into mailboxes with a systematic testing approach that included a fresh creative strategy.
Read MoreCampaign takeover propels clothing brand to new heights