Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FINANCIAL SERVICES
Agency-Driven Strategy Boosts Response
A personal loan brand partnered with Franklin Madison Direct to refine its direct mail targeting. By introducing new data segments and optimizing creative strategies, FM Direct increased response rates by 35% and funded over 70% of high-debt enrollments. This data-driven approach empowered the brand to make smarter decisions and drive consistent growth in future campaigns.
Our Partnership in Action
We understand that the only true measure of a successful campaign is how much it helps grow your bottom line. Franklin Madison Direct’s custom strategies, proven testing approach, and proprietary analytics ensure every test contributes to your long-term growth.
Whether you’re looking for a direct mail case study or proof of our digital marketing skill set, we’ve got a packed portfolio for you to explore. Read our case studies below to see how we’ve exceeded growth expectations for our clients. You can filter by category or tag to refine your search.
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Sales explode for specialty brand after digital audit
Although content with their existing digital marketing provider, an online food specialties brand sought further growth opportunities and increased performance. The brand agreed to participate in a digital audit sponsored by Franklin Madison Direct.
Agile digital blitz reaches and converts onboarded lookalike audience
An identity protection client came to Franklin Madison Direct seeking a last-minute, end-of-the-quarter sales push. FM Direct’s digital team crafted a highly targeted and effective digital strategy that leveraged high-performing digital assets and proven offline lookalike models.
Smart data strategy optimizes CPA and hits sales target
After previous mail strategies missed the mark on CPA and performance, a Medicare insurance provider turned to Franklin Madison Direct for a fresh approach. A detailed data review revealed audience age inaccuracies, jeopardizing the relevancy of the mailer to prospects and impacting program success.
Campaign takeover drives millions in revenue
An ecommerce meat and seafood delivery brand was eager to revive direct mail program performance with a new strategy. Franklin Madison Direct proven experience with scaling ecommerce brands in the channel with a data-driven philosophy proved to be exactly what the brand was looking for in its new partner.
Direct mail for meal delivery diversifies marketing mix and drives sales
Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and find scale offline. Franklin Madison Direct launched the brand into the mail channel with FactorTest™, efficiently testing multiple data models, offers, and creative concepts to identify the best performing strategy.
Mail channel earns thousands of sales and millions in revenue
After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth. The brand launched into mailboxes with FactorTest, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers.
Targeted digital campaign converts hundreds of prospects
A meal delivery brand was looking to maximize the performance of its largest direct mail campaign of the season. Rather than run two mail-only campaigns, the brand utilized Surround to execute a coordinated direct mail and digital marketing strategy.
Data and format testing drives growth for legacy mailer
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Surround strategy proves the value of integration
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
omnIDirect achieves CPL and new customer acquisition goal
A reputable home warranty brand was eager to determine if other marketing channels could acquire customers at a comparable scale and cost-per-lead (CPL) as direct mail. Since the client had a strong history of using prospect data models, Franklin Madison Direct recommended a digital strategy that makes use of offline data.
Mobile bank service attracts hundreds of new users with omnIDirect
When budget constraints put direct mail on pause, a mobile bank service was in search of an affordable approach to targeting high-quality prospects. Franklin Madison Direct suggested a digital campaign test to engage an offline audience in a programmatic, open-web environment. Using the omnIDirect targeting approach, display and web-video assets were served to 625,000 offline lookalike model records.
Targeted direct mail campaign drives retail store sales and traffic
Having previously managed its mailings in-house, a food and beverage retailer sought a direct mail agency to increase traffic and sales at their seasonal pop-up locations. Franklin Madison Direct launched a direct mail campaign to support hundreds of locations. The campaign was tailored to the specific sales goals of each pop-up and strategically timed to coincide with every store opening.