Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FINANCIAL SERVICES
Agency-Driven Strategy Boosts Response
A personal loan brand partnered with Franklin Madison Direct to refine its direct mail targeting. By introducing new data segments and optimizing creative strategies, FM Direct increased response rates by 35% and funded over 70% of high-debt enrollments. This data-driven approach empowered the brand to make smarter decisions and drive consistent growth in future campaigns.
Our Partnership in Action
We understand that the only true measure of a successful campaign is how much it helps grow your bottom line. Franklin Madison Direct’s custom strategies, proven testing approach, and proprietary analytics ensure every test contributes to your long-term growth.
Whether you’re looking for a direct mail case study or proof of our digital marketing skill set, we’ve got a packed portfolio for you to explore. Read our case studies below to see how we’ve exceeded growth expectations for our clients. You can filter by category or tag to refine your search.
AllBudget OptimizationConsumer/RetailData ModelingDigital MarketingDirect Mail TestingFinancial ServicesHome ServicesInsurance ServicesIntegrated MarketingInvestments & WealthOtherSubscription Services
Inaugural campaign acquires new customers despite challenging environment
After relying on digital marketing channels for initial brand growth, this streaming service wanted to expand brand awareness and reach their untapped audience, offline. Through data partnerships and comprehensive analytics, Franklin Madison Direct was able to append a physical address from the streaming brand’s customer email addresses to build highly targeted prospect lookalike models.
Read MoreInaugural campaign acquires new customers despite challenging environment
Mobile app reaches new market with direct mail launch
When digital growth began to flatline, this app-based brand sought to diversify its marketing mix by testing offline acquisition channels including direct mail and TV. New to the mail channel, the brand’s internal creative team worked closely with the Franklin Madison Direct design team to develop a creative concept that was not only on brand, but incorporated direct response strategies proven to drive conversions.
Read MoreMobile app reaches new market with direct mail launch
Leading brand chooses FM Direct after competitive direct mail test
Looking to challenge its existing mail performance, a leading home services brand asked Franklin Madison Direct to participate in a head-to-head direct mail test against their current agency. The winning agency would either keep, or takeover, the brand’s significant direct mail program.
Read MoreLeading brand chooses FM Direct after competitive direct mail test
Budding subscription brand identifies mail as key growth channel
A growing produce subscription brand was looking for an offline channel that could consistently provide scale and generate high LTV customers to diversify its digital-heavy direct marketing strategy.
Read MoreBudding subscription brand identifies mail as key growth channel
Sales explode for specialty brand after digital audit
Although content with their existing digital marketing provider, an online food specialties brand sought further growth opportunities and increased performance. The brand agreed to participate in a digital audit sponsored by Franklin Madison Direct.
Read MoreSales explode for specialty brand after digital audit
Agile digital blitz reaches and converts onboarded lookalike audience
An identity protection client came to Franklin Madison Direct seeking a last-minute, end-of-the-quarter sales push. FM Direct’s digital team crafted a highly targeted and effective digital strategy that leveraged high-performing digital assets and proven offline lookalike models.
Read MoreAgile digital blitz reaches and converts onboarded lookalike audience
Smart data strategy optimizes CPA and hits sales target
After previous mail strategies missed the mark on CPA and performance, a Medicare insurance provider turned to Franklin Madison Direct for a fresh approach. A detailed data review revealed audience age inaccuracies, jeopardizing the relevancy of the mailer to prospects and impacting program success.
Read MoreSmart data strategy optimizes CPA and hits sales target
Campaign takeover drives millions in revenue
An ecommerce meat and seafood delivery brand was eager to revive direct mail program performance with a new strategy. Franklin Madison Direct proven experience with scaling ecommerce brands in the channel with a data-driven philosophy proved to be exactly what the brand was looking for in its new partner.
Read MoreCampaign takeover drives millions in revenue
Direct mail for meal delivery diversifies marketing mix and drives sales
Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and find scale offline. Franklin Madison Direct launched the brand into the mail channel with FactorTest™, efficiently testing multiple data models, offers, and creative concepts to identify the best performing strategy.
Read MoreDirect mail for meal delivery diversifies marketing mix and drives sales
Mail channel earns thousands of sales and millions in revenue
After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth. The brand launched into mailboxes with FactorTest, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers.
Read MoreMail channel earns thousands of sales and millions in revenueTargeted digital campaign converts hundreds of prospects
A meal delivery brand was looking to maximize the performance of its largest direct mail campaign of the season. Rather than run two mail-only campaigns, the brand utilized Surround to execute a coordinated direct mail and digital marketing strategy.
Read MoreTargeted digital campaign converts hundreds of prospects
Data and format testing drives growth for legacy mailer
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Read MoreData and format testing drives growth for legacy mailer