Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FINANCIAL SERVICES
Agency-Driven Strategy Boosts Response
A personal loan brand partnered with Franklin Madison Direct to refine its direct mail targeting. By introducing new data segments and optimizing creative strategies, FM Direct increased response rates by 35% and funded over 70% of high-debt enrollments. This data-driven approach empowered the brand to make smarter decisions and drive consistent growth in future campaigns.
Our Partnership in Action
We understand that the only true measure of a successful campaign is how much it helps grow your bottom line. Franklin Madison Direct’s custom strategies, proven testing approach, and proprietary analytics ensure every test contributes to your long-term growth.
Whether you’re looking for a direct mail case study or proof of our digital marketing skill set, we’ve got a packed portfolio for you to explore. Read our case studies below to see how we’ve exceeded growth expectations for our clients. You can filter by category or tag to refine your search.
AllBudget OptimizationConsumer/RetailData ModelingDigital MarketingDirect Mail TestingFinancial ServicesHome ServicesInsurance ServicesIntegrated MarketingInvestments & WealthOtherSubscription Services
Multinational bank drives traffic and conversions through digital media strategy
A multinational bank tapped Franklin Madison Direct to develop and execute a digital media strategy targeting small and medium-sized businesses (SMBs) with the goal of efficiently driving traffic and conversions on campaign-specific landing pages. FM Direct leveraged the clients existing banned ads and launched a campaign plan based on the highly targeted video-delivery capabilities of YouTube and Facebook.
Donor retention campaign thrives
A national not-for-profit organization wanted to expand their direct mail strategy to include a campaign focused on advancing newly-acquired and past donors to recurring, monthly supporters. As an existing Franklin Madison Direct client, the non-profit already had a performing donor acquisition campaign with creative controls.
Surround strategy boosts sales rate
Direct mail had already proven itself as an effective acquisition channel for this meal subscription provider, but the client was looking for additional opportunities to raise sales yet maintain CPAs.
Identity theft protection service utilizes direct marketing as potent sales driver
This identity theft protection service advertised heavily across broadcast channels, but had never tried direct marketing and feared it was missing out on a potent sales driver. Franklin Madison Direct built a comprehensive FactorTest™ matrix that included various offers, creative concepts and lists files to generate hundreds of indexed data cells.
Acquisition campaign grows donor network
A national not-for-profit was in search of a direct mail partner who would be mutually invested in achieving the organization’s goals. FM Direct’s strong value culture and proven direct response strategies made for a perfect match.
Home warranty provider uses direct mail to meet aggressive growth goals
A leading home warranty provider was investing heavily in digital advertising channels but needed to quickly increase its acquisition numbers in order to meet aggressive growth goals. New to direct mail, the client’s marketing department had limited knowledge of the channel but agreed to run a small “gut check” mailing to measure its viability as an acquisition tool.
New York-based company generates 22,000 new customers in first year of direct mail campaign
After maxing out all digital growth opportunities, a New York-based company in the debt settlement industry wanted to test direct mail to find more scale. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts and a dozen list sources over a three-month test window.
Unexpected creative format boosts direct mail performance
After experiencing a decline in annual premium, this specialty insurer was looking for a partner to explore a new approach to direct mail creative. As a highly regarded brand in the industry, Franklin Madison Direct understood the importance of preserving this brand’s integrity within the direct mail channel.
A top-ranked meal delivery company leverages Surround for continual growth
A top-ranked meal delivery company suffered a significant dip in digital leads costing them precious sales. The brand had already tried shared mail and was seeking a fresh approach to their direct marketing strategy. First, Franklin Madison Direct launched the client into the solo direct mail arena, undergoing several creative, offer and list tests within a two-month period.
Scalable channel enrolls 6K new customers in a single drop
A fast-growing subscription wellness app was in search of an alternative marketing channel to run alongside their existing digital and media strategy. Although the brand was not new to the direct mail channel, they were in search of a proven partner that could help them establish a scalable program.
Hyper-focused targeting triples digital conversion rates for regional bank
The digital marketing efforts of a regional bank were not adequately geo-focused across paid search and display, causing the bank to lose potential customers to large, national mortgage aggregators.
Sales rate lifts with refined prospect targeting
A large medical alert provider’s direct mail strategy was standing still. The program’s low conversion rates and high CPA made them eager to challenge the status quo with a new direct marketing partner. Franklin Madison Direct’s first campaign introduced the client to FactorTest™, a smarter testing methodology for direct mail.