YOUR GROWTH IS OUR MISSION

Success Stories

FINANCIAL SERVICES

Agency-Driven Strategy Boosts Response

A personal loan brand partnered with Franklin Madison Direct to refine its direct mail targeting. By introducing new data segments and optimizing creative strategies, FM Direct increased response rates by 35% and funded over 70% of high-debt enrollments. This data-driven approach empowered the brand to make smarter decisions and drive consistent growth in future campaigns.

Read More

Our Partnership in Action

We understand that the only true measure of a successful campaign is how much it helps grow your bottom line. Franklin Madison Direct’s custom strategies, proven testing approach, and proprietary analytics ensure every test contributes to your long-term growth.

Whether you’re looking for a direct mail case study or proof of our digital marketing skill set, we’ve got a packed portfolio for you to explore. Read our case studies below to see how we’ve exceeded growth expectations for our clients. You can filter by category or tag to refine your search.

Filters

Disciplined creative strategy solidifies direct mail scalability

This travel insurer’s direct mail packages required fresh and engaging creative to keep direct mail positioned as the organization’s primary lead generation channel. Franklin Madison Direct developed and implemented a disciplined approach to creative testing in which new concepts are tested and backtested on a consistent schedule.

Read MoreDisciplined creative strategy solidifies direct mail scalability

Aligned Video, CTV|OTT and Mail Strategy Increases Sales Rates

A leading financial services brand was looking to integrate previously siloed online and offline strategies to create a coordinated, targeted, and profitable program. The brand was struggling to reach relevant prospects with their existing standalone digital campaigns due to the limited data variables available during audience selection.

Read MoreAligned Video, CTV|OTT and Mail Strategy Increases Sales Rates

Inaugural campaign acquires new customers despite challenging environment

After relying on digital marketing channels for initial brand growth, this streaming service wanted to expand brand awareness and reach their untapped audience, offline. Through data partnerships and comprehensive analytics, Franklin Madison Direct was able to append a physical address from the streaming brand’s customer email addresses to build highly targeted prospect lookalike models.

Read MoreInaugural campaign acquires new customers despite challenging environment

Mobile app reaches new market with direct mail launch

When digital growth began to flatline, this app-based brand sought to diversify its marketing mix by testing offline acquisition channels including direct mail and TV. New to the mail channel, the brand’s internal creative team worked closely with the Franklin Madison Direct design team to develop a creative concept that was not only on brand, but incorporated direct response strategies proven to drive conversions.

Read MoreMobile app reaches new market with direct mail launch

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test