Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FINANCIAL SERVICES
Agency-Driven Strategy Boosts Response
A personal loan brand partnered with Franklin Madison Direct to refine its direct mail targeting. By introducing new data segments and optimizing creative strategies, FM Direct increased response rates by 35% and funded over 70% of high-debt enrollments. This data-driven approach empowered the brand to make smarter decisions and drive consistent growth in future campaigns.
Our Partnership in Action
We understand that the only true measure of a successful campaign is how much it helps grow your bottom line. Franklin Madison Direct’s custom strategies, proven testing approach, and proprietary analytics ensure every test contributes to your long-term growth.
Whether you’re looking for a direct mail case study or proof of our digital marketing skill set, we’ve got a packed portfolio for you to explore. Read our case studies below to see how we’ve exceeded growth expectations for our clients. You can filter by category or tag to refine your search.
AllBudget OptimizationConsumer/RetailData ModelingDigital MarketingDirect Mail TestingFinancial ServicesHome ServicesInsurance ServicesIntegrated MarketingInvestments & WealthOtherSubscription Services
Campaign takeover propels clothing brand to new heights
A fast-growing womenswear brand was in search of improved mail campaign management and execution, while retaining high performance. Franklin Madison Direct relaunched the brand into mailboxes with a systematic testing approach that included a fresh creative strategy.
Direct mail campaign test yields low CPA for hearing aid manufacturer
To expand its audience and improve cost per acquisition, a hearing aid manufacturer sought the expertise of a direct response agency partner to explore growth opportunities beyond digital channels. By implementing the FactorTest methodology for the brand’s initial mailing, Franklin Madison Direct identified the optimal combination of data and creative.
Innovative data modeling technique delivers unprecedented CPI
After executing direct mail in-house for a few years, a real estate company was ready for a strategic partner to scale its direct mail marketing program at a desirable cost per inquiry (CPI) metric. Franklin Madison Direct recommended the FactorTest methodology to pinpoint the optimal combination of data, offer, and creative.
Campaign takeover yields thousands of new appointments for vet clinic
Looking to push beyond automated direct mail platforms and drive appointments at a low cost, a veterinary clinic was eager to find a strategic partner to target prospects near their new branch locations. Franklin Madison Direct’s turnkey, full-service model proved to be exactly what the brand was looking for.
Home warranty brand enhances digital advertising strategy with omnIDirect
A reputable home warranty brand was eager to diversify digital advertising performance with a new targeting approach. Franklin Madison Direct proposed a test comparing standard online targeting segments with offline-based audience models. Using OmnIDirect as a multi-channel prospecting strategy, offline models were activated online through a deterministic identity graph.
Head-to-head test leads to program win-back
A home services brand chose an alternate vendor, but later renewed its partnership with FM Direct after experiencing performance inefficiencies. FM Direct was tasked with sourcing nearly one million records for a head-to-head test campaign against the existing vendor, which included Surround’s digital campaign on all records.
Warranty brand achieves significant sales growth with FM Direct’s data models
A home and auto warranty company had a mature and high-volume direct mail program but was not seeing the sales growth it was hoping for. Franklin Madison Direct provided a test campaign that included data models with an ongoing source of incremental records.
Franklin Madison Direct helps B2B brand identify and reach ideal prospects
A leading B2B brand was relying on digital marketing to reach small and medium-sized businesses, but was understandably experiencing scale limitations and was having difficulties identifying its ideal prospect in terms of industry, company size, and the recipient’s job title.
Surround amplifies success for top-tier brands
Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions. Surround™ was presented to each brand as a tactic to deliver relevant and timely digital interactions to their mail recipients during the mail drop phase.
Direct mail channel launch drives efficient CPA for pet insurance brand
Limited to the boundaries of its existing digital strategies, a leading pet insurance brand was ready to tap into a wider audience with a direct mail marketing program. Franklin Madison Direct executed the brand’s direct mail launch, aiming to drive a high volume of new customers at an efficient cost per acquisition (CPA).
Personal finance brand achieves record-breaking enrollment rates
After executing direct mail in-house for a few years, a brand specializing in home equity loans sought a full-service partner to elevate campaign performance and facilitate growth. Franklin Madison Direct relaunched the brand into mailboxes with a strategic testing approach to identify incremental new prospects and a control format. This involved analyzing performance based on credit variables such as unsecured debt amount, FICO, and debt ratio.
Direct mail channel launch drives $700k in revenue
An online retailer specializing in saunas and cold plunges was ready to break out of their digital marketing bubble. With a solid foundation in affiliate and digital marketing, they sought to diversify their customer acquisition strategy and test direct mail’s viability. Franklin Madison Direct’s full-service approach was exactly what the brand needed to successfully launch into uncharted territory.