YOUR GROWTH IS OUR MISSION

Success Stories

FINANCIAL SERVICES

Agency-Driven Strategy Boosts Response

A personal loan brand partnered with Franklin Madison Direct to refine its direct mail targeting. By introducing new data segments and optimizing creative strategies, FM Direct increased response rates by 35% and funded over 70% of high-debt enrollments. This data-driven approach empowered the brand to make smarter decisions and drive consistent growth in future campaigns.

Read More

Our Partnership in Action

We understand that the only true measure of a successful campaign is how much it helps grow your bottom line. Franklin Madison Direct’s custom strategies, proven testing approach, and proprietary analytics ensure every test contributes to your long-term growth.

Whether you’re looking for a direct mail case study or proof of our digital marketing skill set, we’ve got a packed portfolio for you to explore. Read our case studies below to see how we’ve exceeded growth expectations for our clients. You can filter by category or tag to refine your search.

Filters

Mental health brand boosts patient acquisition through direct mail

Looking to scale patient acquisition while keeping its CPA within target levels, a mental health brand sought a HIPAA-compliant direct response partner to unlock new opportunities for growth. Franklin Madison Direct introduced the client to direct mail with an initial test of 100k pieces, which quickly expanded to monthly campaigns of 400k pieces.

Read MoreMental health brand boosts patient acquisition through direct mail

Telecom provider discovers the value of a direct mail partner

A regional telecommunications provider, previously managing direct mail campaigns in-house, sought to accelerate customer acquisition across both new and existing service areas. Franklin Madison Direct set up a creative A/B test using a redesigned envelope format, personalized to provide the best pricing options within each of the client’s seven geo-markets and internet speed service areas.

Read MoreTelecom provider discovers the value of a direct mail partner

Strategic direct mail marketing triples ROI for online retailer

A women’s apparel company approached Franklin Madison Direct to target existing customers, drive a high volume of orders, and prove the incrementality of direct mail against a holdout audience. FM Direct utilized customer segmentation to identify the most valuable targets to receive an effective, cost-efficient mailer during the peak buying season of Black Friday and Cyber Monday.

Read MoreStrategic direct mail marketing triples ROI for online retailer

Meal delivery brand doubles sales with FM Direct’s prospect modeling

A meal delivery brand partnered with FM Direct to optimize its direct mail program while staying net neutral in its budget. FM Direct developed custom prospect models using transactional data and tested them against existing selects to identify the best-performing audiences. More efficient format designs reduced costs without sacrificing performance.

Read MoreMeal delivery brand doubles sales with FM Direct’s prospect modeling

Direct mail drives incremental scale for e-commerce brand

A photo memorabilia company, reliant on paid search, sought to scale through new marketing channels. FM Direct launched a direct mail test campaign using a bifold self-mailer to target both new prospects and previous customers. The previous customer segment performed exceptionally well, delivering a high return on ad spend and affordable CPA.

Read MoreDirect mail drives incremental scale for e-commerce brand

Home security company launches direct marketing program to drive six-figure annual sales with FM Direct

A fast-growing home security company partnered with FM Direct to launch its direct marketing program and achieve six-figure annual sales. Over three months, FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells.

Read MoreHome security company launches direct marketing program to drive six-figure annual sales with FM Direct

FM Direct elevates mail program through strategic partnership with Franklin Madison

A life insurance company sought a strategic partner to refine its direct mail program. FM Direct developed three custom lookalike models, activated Surround™ for maximum engagement, and collaborated with Franklin Madison’s creative team on three unique mail concepts. Using FactorTest™, FM Direct dentified the best-performing strategy, doubling sales and volume while beating the CPA target.

Read MoreFM Direct elevates mail program through strategic partnership with Franklin Madison

Alternative Investment Brand Scales Rapidly After Direct Mail Channel Launch

When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.

Read MoreAlternative Investment Brand Scales Rapidly After Direct Mail Channel Launch

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test