Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED SUCCESS STORY
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Success Stories
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AllBudget OptimizationConsumer/RetailData ModelingDigital MarketingDirect Mail TestingFinancial ServicesHome ServicesInsurance ServicesIntegrated MarketingInvestments & WealthOtherSubscription Services
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization service
Multinational bank leverages tri-lingual program to drive deposit increases
A multinational bank wanted to drive deposit increases via a CD campaign featuring multiple rates and terms. Franklin Madison Direct built a program in three languages to maximize awareness of the offer and to drive traffic to the campaign landing pages.
Read MoreMultinational bank leverages tri-lingual program to drive deposit increases
Multinational bank drives traffic and conversions through digital media strategy
A multinational bank tapped Franklin Madison Direct to develop and execute a digital media strategy targeting small and medium-sized businesses (SMBs) with the goal of efficiently driving traffic and conversions on campaign-specific landing pages. FM Direct leveraged the clients existing banned ads and launched a campaign plan based on the highly targeted video-delivery capabilities of YouTube and Facebook.
Read MoreMultinational bank drives traffic and conversions through digital media strategyNew York-based company generates 22,000 new customers in first year of direct mail campaign
After maxing out all digital growth opportunities, a New York-based company in the debt settlement industry wanted to test direct mail to find more scale. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts and a dozen list sources over a three-month test window.
Read MoreNew York-based company generates 22,000 new customers in first year of direct mail campaign
Hyper-focused targeting triples digital conversion rates for regional bank
The digital marketing efforts of a regional bank were not adequately geo-focused across paid search and display, causing the bank to lose potential customers to large, national mortgage aggregators.
Read MoreHyper-focused targeting triples digital conversion rates for regional bankDirect mail launch boosts sales as digital drops
One of the country’s largest debt-settlement companies had maxed out all digital growth opportunities and wanted to test direct mail as a way of finding more scale.
Read MoreDirect mail launch boosts sales as digital dropsAligned Video, CTV|OTT and Mail Strategy Increases Sales Rates
A leading financial services brand was looking to integrate previously siloed online and offline strategies to create a coordinated, targeted, and profitable program. The brand was struggling to reach relevant prospects with their existing standalone digital campaigns due to the limited data variables available during audience selection.
Read MoreAligned Video, CTV|OTT and Mail Strategy Increases Sales RatesMobile bank service attracts hundreds of new users with omnIDirect
When budget constraints put direct mail on pause, a mobile bank service was in search of an affordable approach to targeting high-quality prospects. Franklin Madison Direct suggested a digital campaign test to engage an offline audience in a programmatic, open-web environment. Using the omnIDirect targeting approach, display and web-video assets were served to 625,000 offline lookalike model records.
Read MoreMobile bank service attracts hundreds of new users with omnIDirect
Surround amplifies success for top-tier brands
Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions. Surround™ was presented to each brand as a tactic to deliver relevant and timely digital interactions to their mail recipients during the mail drop phase.
Read MoreSurround amplifies success for top-tier brandsPersonal finance brand achieves record-breaking enrollment rates
After executing direct mail in-house for a few years, a brand specializing in home equity loans sought a full-service partner to elevate campaign performance and facilitate growth. Franklin Madison Direct relaunched the brand into mailboxes with a strategic testing approach to identify incremental new prospects and a control format. This involved analyzing performance based on credit variables such as unsecured debt amount, FICO, and debt ratio.
Read MorePersonal finance brand achieves record-breaking enrollment rates
Agency-led Strategy Boosts Response Rate for Debt Settlement Brand
A personal loan and debt consolidation brand faced challenges predicting in-home timing and results after sourcing its own direct mail data. To improve targeting and control, the brand partnered with FM Direct, which introduced two new data segments, maximized enrollment, and minimized cost per dollar enrolled.
Read MoreAgency-led Strategy Boosts Response Rate for Debt Settlement Brand