Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
HOME SERVICES
Direct Mail Drives Six-Figure Sales
A home security company launched a targeted direct marketing program with Franklin Madison Direct to drive six-figure annual sales. Over just three months, multiple test models and creative concepts led to 189 indexed test cells, fueling customer growth and increasing direct mail volume by 173%. Within a year, direct mail accounted for 25% of annual sales.
Growth Isn’t One-Size-Fits-All
From tested channels to tailored messaging, results don’t lie — and they rarely look the same from one industry to the next. That’s why we’ve curated our success stories to showcase what’s worked in different spaces. Whether you’re in finance, insurance, retail, or beyond, you’ll find proven strategies that can work for your industry — and help you reach your goals.
You can filter by category or tag below to refine your search.
Telecom provider discovers the value of a direct mail partner
A regional telecommunications provider, previously managing direct mail campaigns in-house, sought to accelerate customer acquisition across both new and existing service areas. Franklin Madison Direct set up a creative A/B test using a redesigned envelope format, personalized to provide the best pricing options within each of the client’s seven geo-markets and internet speed service areas.
Read MoreTelecom provider discovers the value of a direct mail partner
Maximized USPS incentive leads to six-figure savings, feeding new customer growth
A successful direct mail program looked to Franklin Madison Direct for new opportunities to grow their acquisition. FM Direct identified an opportunity to maximize postage savings that could be reinvested into a direct mail acquisition program, fueling significant customer growth.
Read MoreMaximized USPS incentive leads to six-figure savings, feeding new customer growth
Strategic direct mail marketing triples ROI for online retailer
A women’s apparel company approached Franklin Madison Direct to target existing customers, drive a high volume of orders, and prove the incrementality of direct mail against a holdout audience. FM Direct utilized customer segmentation to identify the most valuable targets to receive an effective, cost-efficient mailer during the peak buying season of Black Friday and Cyber Monday.
Read MoreStrategic direct mail marketing triples ROI for online retailer
Cookware brand sees 5x ROAS through data and creative testing
Ready to push the limits of its existing direct mail performance without sacrificing return on ad spend (ROAS), a leading cookware brand challenged Franklin Madison Direct to elevate their program. FM Direct hit the ground running with 400k mail pieces across five curated lists, three creative formats, and two distinct offers.
Read MoreCookware brand sees 5x ROAS through data and creative testing
Meal delivery brand doubles sales with FM Direct’s prospect modeling
A meal delivery brand partnered with FM Direct to optimize its direct mail program while staying net neutral in its budget. FM Direct developed custom prospect models using transactional data and tested them against existing selects to identify the best-performing audiences. More efficient format designs reduced costs without sacrificing performance.
Read MoreMeal delivery brand doubles sales with FM Direct’s prospect modeling
Direct mail drives incremental scale for e-commerce brand
A photo memorabilia company, reliant on paid search, sought to scale through new marketing channels. FM Direct launched a direct mail test campaign using a bifold self-mailer to target both new prospects and previous customers. The previous customer segment performed exceptionally well, delivering a high return on ad spend and affordable CPA.
Read MoreDirect mail drives incremental scale for e-commerce brand
Home security company launches direct marketing program to drive six-figure annual sales with FM Direct
A fast-growing home security company partnered with FM Direct to launch its direct marketing program and achieve six-figure annual sales. Over three months, FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells.
Read MoreHome security company launches direct marketing program to drive six-figure annual sales with FM Direct
FM Direct elevates mail program through strategic partnership with Franklin Madison
A life insurance company sought a strategic partner to refine its direct mail program. FM Direct developed three custom lookalike models, activated Surround™ for maximum engagement, and collaborated with Franklin Madison’s creative team on three unique mail concepts. Using FactorTest™, FM Direct dentified the best-performing strategy, doubling sales and volume while beating the CPA target.
Read MoreFM Direct elevates mail program through strategic partnership with Franklin Madison
Alternative investment brand scales rapidly after direct mail channel launch
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreAlternative investment brand scales rapidly after direct mail channel launch
Agency-led strategy boosts response rate for debt settlement brand
A personal loan and debt consolidation brand faced challenges predicting in-home timing and results after sourcing its own direct mail data. To improve targeting and control, the brand partnered with FM Direct, which introduced two new data segments, maximized enrollment, and minimized cost per dollar enrolled.
Read MoreAgency-led strategy boosts response rate for debt settlement brand